Training Programs
Target Audience• Sales people and companies aiming to do business in Europe.• Nordic companies and salespeople looking to enter the Italian market.• Italian salespeople and companies planning to expand into Europe, China, Korea, or the Middle East.
Example of a possible program.
Day 1: International Business Practices and Cultural Insights
- Morning Session: Introduction and Cultural Insights
- Welcome and introduction to the trainers and participants.
- Overview of the training program and objectives.
- Deep dive into the cultural nuances of doing business in Europe, focusing on Italy, France, and the Nordic countries.
- Case studies and interactive discussions on cross-cultural communication and business etiquette.
- Lunch Break: Enjoy local Italian cuisine.
- Afternoon Session: Sales Strategies and Techniques
- Best practices for sales activities in different cultural contexts.
- Techniques for building and maintaining business relationships across cultures.
- Role-playing exercises and real-world scenarios to practice sales pitches and negotiations.
- Evening Activity: Prosecco Wine Tasting
- Guided tour and tasting session at a local Prosecco winery.
Day 2: Practical Applications and Outdoor Activities
- Morning Session: Market Entry Strategies
- Strategies for entering and establishing a presence in European, Asian, and Middle Eastern markets.
- Discussion on regulatory environments, market research, and competitive analysis.
- Hands-on workshop to develop a market entry plan for a specific country.
- Lunch Break: Scenic picnic in the Dolomite mountains.
- Afternoon Session: Outdoor Team-Building Activities
- Group activities in the Dolomite mountains to enhance teamwork, leadership, and problem-solving skills.
- Reflection and feedback session on the team-building experience and its relevance to business practices.
- Closing Session: Summary and Next Steps
- Recap of the key takeaways from the training program.
- Individual feedback and personalized action plans for each participant.
- Networking opportunities and discussion on future collaboration.
Program Logistics
- Location: Treviso, Italy, with outdoor activities in the Dolomite mountains.
- Duration: Two days, customizable to be held over weekends.
- Group Size: Up to 10 participants per session.
- Languages: English, Italian, Dutch, German, and Portuguese.
